Meet America’s First CRU Classé Rosé Brand

From Our Table to Yours

Founded in 1882 near La Croix-Valmer and the beaches of Saint-Tropez, Domaine de La Croix spans 1800 acres, with 1000 acres under vine. Its three diverse terroirs—including Bastide Blanche by the sea—produce world-class fruit. As one of only 18 Cru Classé estates, it defines the legacy of Provence.

We’re a small group of close friends who’ve known each other for years—united by loyalty, generosity, and the simple belief in doing things the right way. You can reach the founder. You can join the tribe. We’re here to share the best of summer, all year long

You Can be Out East Anywhere

Out East is a luxury lifestyle brand anchored by one belief: You can be Out East anywhere. Sourced from Domaine de La Croix, the oldest and largest Cru Classé estate in Saint-Tropez, we bring you a Provence rosé of unmatched quality—elegant, expressive, and always understated.

top 1% of PRovence Rosés (Vivino) 

Rated 4.2 on Vivino, with reviews that mirror its pedigree.
This is not just a beautiful rosé—it’s crafted in one of the world’s most prized terroirs, now made refreshingly accessible for American tables.

A new standard of excellence—born in Provence, made for the Hamptons.